Diageo plc

Diageo, the World Leader in Alcoholic Beverages


Presentation of the Company

Diageo (LON: DGE) is an English company specializing in alcoholic beverages. It is the world's largest company in the spirits market, present in over 180 countries. The group was formed in 1997 from the merger of two companies: Grand Metropolitan and Guinnes Plc. The activity is essentially organized around 4 product families: spirits, beers, ready-to-drink beverages, and wines. Among the brands under which their products are marketed are Guinness, Smirnoff, Captain Morgan, and Baileys. Diageo participates in the prevention of alcohol abuse among its consumers. (Source: Diageo our Business)

Diageo's competitors include Pernod Ricard, Bacardi, Brown-Forman, and Constellation Brands.

Source : macrotrends.com

Source : statista.com


History of Diageo


Diageo (LON: DGE) is a relatively young company. It was born from the merger of Grand Metropolitan and Guinness Plc, two multinational companies specialized in alcoholic beverages. From this merger, Diageo inherited some businesses not operating in the alcoholic beverage market, and decided to divest most of these subsidiaries.

Between 2011 and 2017, the group made several acquisitions, for example Casamigos or United Spirits. These operations will even have earned a call to order from the British competition authority.

Today Diageo (LON: DGE) is a company whose brands are known worldwide, operating in more than 180 countries, with a market capitalization of over 100 billion dollars.


Source : macrotrends.com

Source : statista.com


The Market


Diageo (LON: DGE) is a company that sells alcoholic beverages. The alcoholic beverage market includes wine, spirits, and beer, which is the largest selling alcohol in the world and accounts for nearly 40% of the market value. This market is worth more than 1,400 billion dollars, and among the different beverages, the largest category is alcoholic beverages. The demand in this sector is present worldwide, with some exceptions.

It is a market that, according to analysts, is expected to register a CAGR of 3.4% during the forecast period 2022-2027, after a recessionary period due to the closure of shops and bars during the global health crisis.


Source : statista.com

Source : statista.com


Key Figures and Financial Ratios


Market capitalization: £ 78.368 billion 1(2022)

Revenue: £  12,733 million 2(2021)

Operating Profit: £ 3,731 million 3(2021)

Dividends paid: Every 6 months for over 20 years.

Earnings per share: £ 113.8p 4(2021)

Price to earnings ratio: 23.93x 5(2022)

Debt to capital ratio: 1.81 6(2022)

Source : macrotrends.com

Source : statista.com

Graniteshares Offering Products



  1. Diageo plc (DGE.L) Finance Yahoo
  2. A global leader in beverage alcohol Diageo Investors
  3. A global leader in beverage alcoholDiageo Investors
  4. A global leader in beverage alcoholDiageo Investors
  5. Diageo PE Ratio Ycharts
  6. Diageo Debt to Equity Ratio | DEO 6.  Macrotrends



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