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Meta Platforms Inc

Facebook, biggest social network in the world

 

Presentation of the company


 

Facebook, owned by Meta, is the world's largest online social network. It allows its users to post images, photos, videos, files and documents, exchange messages, join and create groups and use a variety of applications on various devices. It is the third most visited website in the world behind Google and YouTube, and has almost 3 billion active users.

The company has also had its share of controversies such as influencing users' social lives, spreading false information or hate speech, or using personal data.

Facebook's strategy is to grow its audience and remain the world's largest social network through new features that make the user experience better and to acquire similar companies to expand its opportunities.

Facebook's main competitors are Snapchat, Twitter, or LinkedIn.

Source : statista.com

Source : statista.com

 

History of Facebook

 

The Facebook was created in 2004 by Marc Zuckerberg and a few Harvard classmates, with the first goal of gathering the university's students on a social network. From the first month, the network was a huge success at Harvard and opened to other universities. In 2005, the company bought the facebook.com domain and removed the "The" from its name. That same year, the social network opened to high schools and employees of some companies. In September 2006, anyone with a valid email address could create an account.

In 2012, Facebook went public, the largest IPO in the history of technology stocks, both in terms of funds raised and market capitalization. Since 2013, brands and personalities are recognized by a certification on the network. Many improvements and features followed, making Facebook the social network as we know it today.

Source : macrotrends.com

Source : statista.com

 

The market

 

The market in which Facebook operates is the social networks market. Social networks are an integral part of the habits of the majority of the world's population. In 2021, more than 44% of the time spent on the Internet was on social networks. Globally, 74 billion social network applications have been downloaded to date. It is a constantly evolving market, always looking for novelties, with for example streaming / live applications such as TikTok or Twitch that are taking more and more ground in the last two years.

 Social networks are also a strong source of revenue, whether for ads or premium features. In the first half of 2021, spending within social apps was up 50% year-over-year.

Source : statista.com

Source : statista.com

 

Key figures and financial ratios

 

Market capitalization: $562.905 billion 1(May 13, 2022)

Revenue: $117.929 billion 2(2022)

Net income: $39.37 billio 3(2022)

Dividends paid: No dividends4(2021)

Earnings per share: $13.77 For the twelve months ending December 31, 2021

Price-to-earnings ratio: ≃ 15.08 5(2022)

Debt-to-capital ratio: 0(2022)

Source : statista.com

Source : statista.com

Graniteshares Offering Products

Facebook

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Sources

1 Finance.yahoo.com
2investor.fb.com
3 investor.fb.com
4 macrotrends.com
5 investing.com

 

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