Alphabet, Google's Mother Company



Presentation of the Company

Alphabet is a holding company created in 2015 following a vast reorganization at Google. The goal? To enhance the other companies of the group. For most, Google was synonymous with search engine, perhaps also for some mailbox. But since its creation, the group has grown enormously, and by the creation of this holding, not only the other brands of the group can be more visible, but also more efficient: each one is now more autonomous and led by a dedicated/specific boss


This reorganization also aims to please investors. The different branches of Google are now clearer, easier to analyze separately, and it is also now possible to detach from them if things go wrong. Alphabet has been accused many times of violating competition laws, especially because of its monopolistic position.

Source : statista.com

Source : statista.com


History of Alphabet


Google is an American technology services company founded in 1998 by Larry Page and Sergey Brin in Silicone Valley. The company became known mainly for its monopolistic position as a search engine. It then proceeded to numerous developments and acquisitions, including YouTube, Google Maps, or Gmail. In 2015, for various reasons and following a major reorganization, Alphabet was created, a holding company that owns Google and all its related companies.  Today, Alphabet is a company recognized in its various fields, and an incredible market capitalization of 1771 billion euros.

Source : statista.com

Source : netmarketshare.com


The Market


Alphabet is a holding company that includes all the services offered by Google. The market in which it operates includes many areas: the Cloud (Google Cloud), entertainment (YouTube), or advertising (Google Ads) for example. Almost all the markets in which Alphabet operates are related to new technologies, a relatively young field with a lot of possibilities and potential. Google, or Alphabet, is known to be dominant in this market.

Source : statista.com

Source : statista.com


Key Figures and Financial Ratios


Market capitalization    :  €1771 billion 1(May 13, 2022)

Revenue                         :  €257.637 billion 2(2021)

Net income                    :  €67.64 billion 3(2021)

Dividends paid              :  none

Earnings per share       :  €99.82 4(2021)

Price to earnings ratio :   ≃23.65 5(2022)

Debt-to-liquidity ratio :   2.93 6(2022)

Source : statista.com

Source : macrotrends.com

Graniteshares Offering Products



GraniteShares FAANG ETPs provide exposure to the equal weight to following companies: Facebook, Amazon, Apple, Netflix and Alphabet


GraniteShares GAFAM ETPs provide exposure to the equal weight to following companies: Alphabet, Amazon, Facebook, Apple and Microsoft


GraniteShares FATANG ETPs provide exposure to the equal weight to following companies: Facebook, Amazon, Tesla, Apple, Netflix and Alphabet


1  Market Cap source: Yahoo Finance
2 Alphabet Investor Relations Q4 and fiscal year press release
3 Alphabet Investor Relations Q4 and fiscal year press release
4 Alphabet Investor Relations Q4 and fiscal year press release
5 Yahoo Finance
6 Macrotrends.com



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